Tony is a critical theorist and philosopher of media technology. He currently works as a reader in digital media cultures and communication at the University of East London. His publications include The Spam Book, coedited with Jussi Parikka (Hampton Press, 2009), Virality: Contagion Theory in the Age of Networks (University of Minnesota Press, 2012), The Assemblage Brain: Sense Making in Neuroculture (University of Minnesota Press, Dec 2016) and Affect and Social Media: Emotion, Mediation, Anxiety and Contagion, coedited with Darren Ellis and Stephen Maddison (Rowman and Littlefield, 2018). He is currently working on a book provisionally titled A Sleepwalker’s Guide to Social Media and Contagion (under contract with Polity Press, due 2020). Current research explores a wide range of digital media culture related interests, specializing in social media, virality (socio-digital contagion), marketing power, network cultures, pass-on-power, the convergence between experience (UX) design and marketing, assemblage and affect theory, critical human computer interaction (cHCI), digital activism and neuroculture (e.g. neuromarketing, neuroeconomics and neuroaesthetics).